fun friday fact

It's Good Friday, which means half days (for me) and holidays (love you, Jesus!) are on the horizon! I'm signing off with a little fast fun marketing fact I learned this week:

Q: When bodywash was introduced to Europe, it was a smash hit. When it hit American markets, it tanked. Why?




think....




think a little harder....





okay you probably won't get it.




A: Europeans tend to be more comfortable with their bodies and thus had no problem squirting liquid bodywash onto their hands and lathering up. Americans are generally more prudish, so they were uncomfortable using their hands to suds up their privates. They preferred a buffer, like a bar of soap or a washcloth. SO to make bodywash a functional product, the loofah was invented!

Now. I bet you feel a whole lot better about starting your weekend.